Get breaking news alerts from The Canadian Press via our exclusive NewsPro service — the powerful media forecasting tool used by PR professionals to earn media coverage and mitigate potential crises.
NewsPro emails instant news alerts when developing stories match your saved keywords — the same stories written by 180-plus journalists and often picked up "as is" from the CP Wire by more than 600 daily newspapers, radio and TV stations for use online, in upcoming newscasts and in tomorrow’s papers.
No other service alerts you to breaking news stories and audio clips from The Canadian Press Wire in real time, while there’s still a chance to make an impact on the media’s coverage.
The Air Canada media team uses NewsPro on a constant basis to monitor competitive and airline industry developments. Access to real-time developing news allows us to react quickly in communicating our own position on issues impacting Air Canada.
Priscille LeBlanc
NewsPro is customized to email me Ontario electricity-related stories and events as soon as they happen, and I might forward a story our VP needs to be aware of, but more often, I’m identifying an issue has been raised and we need to be prepared to respond.
There’s a good chance we’ll get a call about it at some point, so NewsPro gives us the time to make sure we’re ready, prepare our messages and get our notes in order. I can’t imagine doing a media relations job without it because it keeps you up on what’s newsworthy and what’s happening.
Mary Bernard
Media monitoring can be an all-consuming task. NewsPro simplifies that process and manages it all for you. We typically use it to stay on top of issues that affect the organization and affect our membership.
The major advantage for us has been that we get the information in real time and likely before most know about it. It takes all the work out of media monitoring and delivers news on the issues that you’re trying to follow.
Hugh Pouliot
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