The Canadian Press - The Last Word. First.

Command News clients

Best-practice examples of how clients use Command News

Corporations and Associations

Air Canada
Canada's Research-Based Pharmaceutical Companies
Moosehead Breweries Limited
Norske Canada
VON Canada
Union of Ontario Indians

PR Firms

Trillium Corporate Communications
Fleishman-Hillard Canada Inc. 
Hill & Knowlton Canada

  The Air Canada media team uses Command News on a constant basis to monitor competitive and airline industry developments. Access to real-time developing news allows us to react quickly in communicating our own position on issues impacting Air Canada.

Priscille LeBlanc
Sr. Director, Corporate Communications

 We used to have to wait to read the news the day after. Now, with Command News we read Canadian Press stories as soon as they are filed and can add to the news as it develops. We have advance notice of news affecting our company and industry and can then try to find an angle to put us in a business story.

Susan McDougall
Director, Communications

 Commands News is used on a daily basis to monitor events occurring on the health beat across the country and around the world. It was very useful during the First Ministers' Meeting on the future of health care in September 2004 as we were able to follow minute-by-minute discussions of Premiers.

François Lessard
Director of Communications

 Command News is one of my most important business tools. Having access to immediate and timely information about our industry is invaluable to me and my colleagues at Moosehead.

Joel Levesque
Vice President Public Affairs


 For me, the Command News service works as an effective early warning system more than anything. Traditional media monitoring is useful, but it brings us the news after it has been printed in the newspaper. Command News offers us a way to see the stories before they hit the papers, giving us a little extra time to react if necessary or to educate ourselves further about an issue that will soon become public. As well, the advisories of events scheduled for coming weeks help alert us to competitors' moves a little earlier.

Paul Skelhorne
Communications Manager

VON Canada

Canada's leading charitable organization addressing community health and social needs

 As a national organization we find that Command News allows us to keep abreast of breaking news around government appointments, research and announcements. We use this information to help us with our government relations and development of business opportunities.

Farah Mohamed
Vice-President, Public Affairs

Union of Ontario Indians

 We use Command News to alert the 60 staff members of our political organization about newsworthy events dealing with aboriginal issues across Canada. We also use some stories in our monthly newspaper, The Anishinabek News, which is distributed on request to the 50,000 citizens of our 42 member First Nations across Ontario.

Maurice Switzer, Director of Communications
Anishinabek Nation/Union of Ontario Indians

 Command news helps us stay in front of breaking news. With a real-time window into Canadian Press's national network we can alert our clients to developing news that will affect them - or include them - in tomorrow's headlines.
Kevin Lennon, Principal

Fleishman-Hillard Canada Inc.

 24-hour monitoring for a client regarding media coverage of a potential crisis with news originating outside of Canada; daily monitoring for potential issues or other category-related news; and effective real-time monitoring of The Canadian Press Wire, allowing us to confidently report to our client accurately regarding news stories on the wire.

Teresa Pavlin
Account Supervisor Health Care, Communications

 If we are sending out a press release and we peruse The Canadian Press Calendar to see what upcoming announcements may conflict with our release. It's this sort of competitive intelligence that may or may not prompt us to switch our launch date.

Jordana Wexler
Research Manager, Canada

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